Saturday, November 10, 2018

Retail Giants Go Green

Retail Giants Go Green

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Amongst the stories of environmental doom and gloom, it's uplifting to hear that some of the largest companies on the planet are implementing ways in which to reduce their carbon footprint. In the past, some of these companies have been the largest polluters and producers of waste so it's heartening that a shift in consumer consciousness has led to a re-thinking of corporate structure from an environmental perspective.
Where environmentalism was once a side note (perhaps even a joke) it has now become a priority on the agenda of many corporate notepads. Each one of us makes daily choices that include the way we interact with products and what effect these have on the environment. The power of choice is an individuals vote for the kind of future they hope to see (and big companies are starting to see the light).
Some of the most popular businesses out there are determined to set an example and show people that being environmentally friendly is not just a necessity, but also a reward. We've gathered together some of these stories for you to enjoy.
Panasonic create energy-efficient headquarters
For Panasonic, the idea of sustainability has been an important part of their business for some time. This Japanese giant has been supplying the world with electronic products for decades and saw the writing on the wall when it came to their environmental policy.
When Panasonic decided to create a new location in Newark in 2013, the company tried a different approach to the way they design and build new premises. The new Panasonic tower in Newark is LEED certified, meaning that it meets international standards in buildings designed for energy savings, water efficiency, CO2 emissions reduction and improved indoor environmental quality. Besides this, the tower is very close to one of the most used transit nodes in the area, allowing employees a convenient way to get to work rather than driving. It is estimated that this decision by Panasonic keeps 500 cars off the public roads every single day.
Apple recycles
While Apple is a company known for bringing innovative technology to the market they're less well-known as a green energy company. Their priorities are starting to shift and the business has increased their efforts in making the company more environmentally friendly.
For example, the company will launch a model of a mobile phone that is made entirely out of recycled parts. A notable phrase from their website is 'Mining less from the earth. And more from old devices.' Their goal is to make products using only renewable resources or recycled material. A challenge they face is actually disassembling old products and retrieving the many small pieces contained within. The solution? Daisy, the recycling robot, is a new disassembly robot being trialled by Apple that can take apart 200 iPhones an hour and recover the material from each for use in a new product.
Walmart goes organic
Ten years ago, Walmart's CEO at the time proclaimed the company was on the road to sustainability. He talked about the company using only renewable energy, eliminating waste and selling more organic products. A decade on and the company sat down to have a review on their progress. Happily, in some instances they were further down the road than they had realised.
For instance, a goal for the business was a reduction in greenhouse gas emissions of 20m metric tons by 2010. They exceeded this and reached a 28.2m metric tons total which is the equivalent of removing 5.9 million cars off the road for a year. Fertiliser use on farms growing Walmart produce was one of the sectors where they made the biggest impact on emissions and was largely due to working with their suppliers.
In the last decade, the company has also contributed to preserving more than one million acres of wildlife habitat.
Ikea knows the value of clean energy
Back in 2015, Ikea announced a plan that was going to improve the sustainability of the company, by not just investing in renewable energy, but also using it for the company's offices and stores. Currently, IKEA stores carry 342,000 solar panels to help contribute to their use of energy.
The furniture conglomerate is also committed to selling only LED bulbs in an initiative to promote green energy to their customers who they believe will ultimately reap the rewards through energy savings. This is part of a strategy to "offer products and solutions that help customers to save money by using less energy and water and reducing waste".
Among other things, IKEA are currently sourcing half of their wood supply from FSC-certified forests, promoting clean water projects and sourcing chemical-free, sustainable cotton purchased from certified farmers.
Byron Bay Gifts are a gift baskets company with environmental ideals.

Tuesday, June 30, 2009

Three Things NEVER To Do In Business

There are some things you should never do in business if you want to succeed. If you are already a successful business you are well aware of this. If you are a new business entrepreneur than these three tips may be very helpful to you.

The first thing you NEVER want to do is to skimp on advertising. Without proper advertising your business will chance taking a big loss in services or product sales. An example of this is a small business that puts out children’s audio CD’s is introducing a new product. The business is new and practically unknown. They do have a website, and a small advertisement in the local newspaper. Only a small area is going to be aware of this company and it’s CD. A better form of advertisement would have been advertising in several, larger newspapers. Having a billboard advertisement that can be seen in a heavily trafficked area. These may cost more, but you will reach a larger customer base. Without reaching customers, you fail.

Secondly, NEVER let your guard down with your business competition. If your business has a competitive market you want to definitely consider this. An example of this is a video store. You would want to be aware of what the other store offers. Is there a large selection? What are their prices per video per day? Do they offer any specials or discounts? You would want to keep up on both the smaller video stores as well as the larger video store chains in your area. You want to either match what is offered or offer a slightly lower fee. Customers love to save money, even a few dollars and cents.

Lastly, NEVER jump into a business without doing thorough research. You want to be sure you know all of the details about the business you are involved in. You want to know financial details as well as information about your competition. When you take the time to research a specific business you insure success for yourself. You wouldn’t want any surprises popping up when it comes to your business. You want to be able to set yourself up so that your business operates as smoothly as possible.

If you make an effort to follow the above guidelines on what NEVER to do in business then you are on the right track. You create a solid base for business success. Be sure not to jump into any business decisions without research and well thought out planning. Care for your business like you would your children. Give it what it needs to grow and you will be pleased with the end result. Be sure you follow the do’s and NEVER the don’ts and see your business soar.

Make money with your own people search engine

Monday, February 16, 2009

The Intangibles in your online business

Make the Leap to Home Business Success
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-0

Before you can have a successful home based business, you must first possess 3 "intangibles." These are things that must come from WITHIN you.

===> Intangible 1 <===

First,you must have a strong WHY.

Why MUST you have a successful home business? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box (laptop computer) that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in a home based business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to have a successful home based business or make your living from home, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money working from home. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money working from home. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money with your own home based business.

I've always said that "affiliate marketing" (a simple way to make money from home) is the job of the future. In the old days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. In fact, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with a home based business.

That's backwards for most people who like to aim before they fire. The fact is that home based business success is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be *IN THE RING* to truly understand and profit from it. In fact, this is a business where you can truly be earning WHILE you're still learning...

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. It's like having children... You're never really ready, but when it happens you adapt and grow and therefore you succeed. This is what I call: "Making the Leap"!

The good news is that the cost of failure with having your own home based business is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. The Plug-In Profit Site is a great example of this where you can get your own money-making site setup free within 24 hours:


You simply need get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to build a successful home based business. In fact, if you're not in the game yet, you're ALREADY behind the times... Make the leap to starting and building a successful home business TODAY!


About Stone Evans, The Home Biz Guy:

"I Was A Washed Up Restaurant Worker Desperately Searching For
A Way To Save My Family When I Discovered The Internet And
Affiliate Marketing... 24 Months Later I Finally Cracked The
Code And Started Earning Over $10,000.00 Per Month... Now The
Same System That Saved Me Is Available To You!" Make Money Now!
http://www.PlugInProfitSite.com/main-0

Sunday, February 15, 2009

Advertising Your Home Business on a Budget

Advertising Your Home Business on a Budget
Copyright © Stone Evans, The Home Biz Guy

When you are starting out in a new home business
and no one knows who you are, one of the greatest
challenges you will face is how to drum up new
business.

If there were not people in your community or
marketplace that you knew who needed your
products or services, you probably would not have
started your business to begin with. But, once
you have talked to those who you personally knew
who needed your what you offer, then your next
task is to find others who will help keep your
doors open.

Many people know that they must turn to
advertising at some point in the future, but they
hope that day will be long down the road. For
some, this utopian concept will come to fruition.
But for the rest of us in the real world, we must
come up with creative solutions for meeting our
home business advertising needs while working
within our budget.

Most people have a misconception about having to
spend lots of money in order to advertise their
home business. When you start out, you honestly
will not have much money available for
advertising, and if you do, you should still
spend it wisely.

Before you jump headfirst into the world of
advertising, let me share some of the lessons I
have learned concerning this most important topic.

LESSON #1

It does not have to cost an arm and a leg to
advertise your home business, unless you fail to
plan and fail to test.

As much as is possible, you should always test
your advertising. If you jump in and start
dumping tons of money in to advertising without
first testing your advertising, you might find
yourself broke and without sales at the end of
the road. Most people who commit this error write
off their failure on the home business they chose
or the economy or any of a hundred other excuses.
But, if they are unwilling to take responsibility
for their mistake, they will never learn from
their mistake. Don't let this be you.

LESSON #2

All testing should be done in blocks. If you
begin to advertise simultaneously in newspapers,
radio and television, how will you know which
advertising is bringing people to your cash
register? You won't. All you will know that
something might be working, but you will not know
what is actually doing the trick.

Even if you tell people in your advertising to
tell you how they found you, my experience shows
that fewer than 10% of the people ever will tell
you anything --- and those people who do may not
even get the facts straight! You cannot rely on
your customers to tell you what advertising is
working for your home business. You must put in
the extra effort to know for yourself.

LESSON #3

Only when you have a proven and solid advertising
portfolio should you venture to drop big bucks in
an advertising campaign. Even then, you should be
careful to keep further measurements to determine
how much the maximum advantage of an ad would be.
Sometimes you might be able to reach ten times as
many people, but depending on the kind of media
and other factors, the additional exposure will
only generate twice as many sales. Keep your eye
attuned to situations like this to get the most
from your advertising dollars.

LESSON #4

As Lesson #3 illustrates, sometimes your best
advertising investment may actually cost you less
money. When you are first starting out, whether
you are running a home business or a business
outside of your home, you need to be able to get
people talking and thinking about your business.

If you are busy testing ads in media's such as
the newspaper, magazines, radio, and television,
you need to learn ways of promoting your business
that do not require large cash expenditures. A
few examples are:

· Word of Mouth
· Business Cards
· Press Releases
· Non-Primetime Ads on Radio and Television

Here is more information about each type of
low-cost advertising:

WORD OF MOUTH

This of course is the cheapest kind of
advertising on the planet --- it does not cost
you anything. Ask your customers if they know
anyone who could also use your products or
services. When they are happy with your offerings
and service, they will be willing to tell you
whom you can contact, and they will pass the
word for you.

BUSINESS CARDS

You can usually pick up 500 business cards for
about $20. When you do, hand them out. Do not
give more than a couple of cards to each person.
If they need more cards from you, they will ask.

Some people are known to network with others on a
regular basis. Some of these people are also
known to be always looking for an extra few
bucks. With these people, you can suggest to them
that if they write their name on the back of one
of your business cards and the card is presented
to you, then you will pay a referral fee to them.
You do not have to offer much --- sometimes one
dollar is enough. Look at your home business and
your offerings and decide how much would be a
good referral fee.

PRESS RELEASES

Press Releases are a good source for generating
news about your home business. The business
editor at your local newspaper is always on the
lookout for a good business story to fill the
business news section of the newspaper.

Of course, the business editor understands the
economics of running a paper and is more inclined
to run your story if you buy advertising in
his/her publication, but will still print
stories for special events and openings.

The important thing to remember about Press
Releases is that it must be constructed in the
form of a news story. Even if you are a sole
proprietorship, quotes from you should be written
in a third person format: John Doe said, "Your
quote here."

A Press Release should pack the most important
information at the beginning of the copy, and
leave extra details towards the end.

You should always provide the reporter who gets
the task a simple and easy way for him/her to
contact you directly. Often the reporter will
want to contact you to get details that will
enhance their take on your story.

NON-PRIMETIME ADS ON RADIO AND TELEVISION

Believe it or not, some of the best rates for
radio and television are on the overnight and
non-primetime venues. These target times are not
a total waste as they can easily keep the
infomercial people in business.

These off-hours are just less populated than the
primetime hours.

Don't be afraid to check your local radio and
television rates for non-primetime hours to see
what bargains may exist. With television,
primetime is 7pm to 10pm. With radio, primetime is
8am to 5pm. This sure leaves a whole lot of hours
available to advertise your home business at
discount rates!

IN CONCLUSION

When it comes down to it, there is a lot to
understand about advertising, but when you have
the basic knowledge down pat, everything will
fall into place and bring more dollars to your
bank account.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-11465
--------------------------------------------------

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Friday, February 13, 2009

Do you have what it takes to be an e-entrepreneur?







Do you have what it takes to be an e-entrepreneur?
Copyright © Stone Evans, The Home Biz Guy
Author of "Dotcomology - The Science of Making Money Online"

These days, it seems like everyone wants to work
from home and make money on the Internet. But
before you even turn on your computer, the first
question you have to ask yourself is whether
you’re cut out for this kind of work.

The fact is, building a home-based business isn’t
for everyone. Some people like the commute. They
really do enjoy having a boss who tells them what
to do, and they like the routine of working
nine-to-five for an ordinary salary that can
barely pay the mortgage. Personally, I think
they’re nuts.

More reasonably, there are people who are
concerned about the risk of starting up their own
business. They’re not sure it’s worth the
investment of time and money, and they’re scared
of the responsibility that comes with running
their own company. They wonder if there is
another way to escape the rat race.

I’m sure there is. You could win the lottery or
wait for your Aunt Sue to keel over and leave you
her condo. Or maybe you could sit down with a pen
and paper and draw the blueprint for "The Next
Big Thing". Anything can happen... Right?

For me, what happened was creating a successful,
self-running Internet marketing system. It didn’t
happen without effort. It didn’t happen without
at least some initial investment of both time and
money and, of course, it doesn’t happen now
without me making sure that the taxes are filed
and the paperwork is done. But it happened.

I’m my own boss. I work from home according to my
own schedule and I get to pocket all the cash my
business makes. If you’re prepared to give an
e-business the time, the work and the money it
needs to get started and get growing, it can
happen for you too.

Article excerpted from "Dotcomology":
Don't Pay A Dime For Any Ebook, Marketing
Course, Software Program Or Anything Else Until
You've Read This Groundbreaking Document...
Click Here to Discover "Dotcomology" Now!

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-11465